Pingo English School

Overview

Pingo English School is a children’s English centre in Da Nang and Hue, with a project-based creative learning approach designed to help young learners build language skills through practical, engaging experiences. Its programmes span different age groups and learning stages, supported by activities, events and parent-facing communication.

THE GOAL

The project focused on translating Pingo’s playful, project-based learning model into a clearer digital experience for families. After launch, the engagement expanded into social content and paid media across Da Nang and Hue, with the goal of sustaining brand engagement and supporting lead generation.

WHAT WE BUILT

A PLAYFUL WEBSITE FOR YOUNG LEARNERS

Enosta rebuilt the site around a bright, child-friendly visual language, using animation, hand-drawn illustration and interactive elements to make Pingo’s learning approach feel more tangible while keeping the experience practical for parents.

• Clear paths across Kindy, YLE, Teens and extracurricular programmes.
• Responsive layouts for parents exploring courses and trial registration across devices.
• A consistent visual system that balances playful storytelling with readable, informative content.
• Supporting graphic design extended the website visual language into brochure and event collateral.
• A simple animated logo carried the brand into video intro/outro use.

COPYWRITING & TECHNICAL SEO FROM LAUNCH

Website content was shaped around Pingo’s playful educational voice, while technical SEO basics were built into the launch foundation so the site could be indexed cleanly and support future on-page optimisation.

• Copywriting for programme pages, calls to action and key parent-facing information.
• Search-friendly structure, metadata and indexing setup.
• Performance and responsive implementation to support a smoother cross-device experience.

SOCIAL MEDIA & PAID MARKETING

From June to November 2023, Enosta supported both Pingo Facebook pages with an integrated content and paid media programme, using ongoing performance reviews to refine what resonated with parents in each market.

• Content planning and social media execution across ongoing campaigns.
• Facebook profile optimisation for Pingo Hue and Da Nang, plus campaign setup, monitoring and optimisation.
• Content pillars around learner progress, parent feedback, teachers, events, offers and programme showcases.
• Communication planning for brand activation events, with reporting used to refine creative formats, messaging and audience targeting.

THE RESULT

The refreshed website and supporting graphic assets gave Pingo a more cohesive brand presence across digital, parent-facing and event touchpoints, while the six-month marketing programme extended that presence into ongoing content and lead-generation activity. Ongoing performance reviews also helped identify stronger content themes and refine creative formats, messaging and audience targeting for future campaigns.