HCA Da Nang

Overview

Healthy Cities for Adolescents (HCA) Da Nang is a UNICEF-supported initiative working with young people and partners to help make Da Nang healthier, more dynamic and more youth-friendly. Its e-resource portal brings together project information, learning materials, activities and resources for adolescents and the wider community.

THE GOAL

The HCA project set out to create an adolescent-friendly e-resource portal where young people could discover project information, learning resources and activities more easily. The experience also needed to work across languages and devices, support accessibility, and remain practical for the project team to manage over time.

WHAT WE BUILT

A CLEARER EXPERIENCE FOR YOUTH ENGAGEMENT

Enosta shaped the portal around how adolescents and young people explore information, activities and resources, using research, consultation and iterative design to keep the experience clear and approachable.

• Bilingual navigation and search across project information, news, reference resources and learning materials.
• Responsive layouts designed for consistent access across desktop, tablet and mobile.
• Youth consultation and prototype testing to refine the experience around real audience needs.

A FLEXIBLE PLATFORM FOR ONGOING CONTENT

The build paired the public experience with a CMS-based publishing workflow so the HCA team could keep content current without relying on technical support for everyday updates.

• CMS structure for regular updates to news, resources, activities and project information.
• Google Analytics setup and dashboard tracking to give the team visibility into website activity.
• Search-friendly metadata, accessibility, browser compatibility and security considerations built into the launch foundation.

SEO FOR LONG-TERM CONTENT DISCOVERY

After launch, Enosta extended the work into a 12-month SEO programme designed to strengthen search visibility as the portal’s resource and news library grew.

• Keyword research, mapping and quarterly planning to guide content and on-page priorities.
• Technical SEO audits, indexing fixes, speed monitoring and internal linking across existing pages and articles.
• On-page optimisation for resource and news content, supported by SEO-focused resource article production.
• Off-page link building plus monthly tracking and reporting for traffic, rankings and technical health.

THE RESULT

Together, the portal and follow-on SEO programme create a stronger foundation for HCA Da Nang to publish useful content, support youth participation and keep that content easier to discover over time.