Discover Hoi An through boutique stays, cultural tours, and local treasures – all in one digital experience.
Hoianese is more than a hotel – it is a local brand created to help guests discover Hoi An through its culture, people, and stories. Beyond accommodation, the brand offers cultural tours, local experiences, and curated products that represent the spirit of Hoi An.
The website needed to better connect these different offerings and help guests discover the full Hoianese experience in a clearer way.
The previous website mainly focused on room bookings, while other Hoianese offerings such as cultural tours, local experiences, and curated products were still managed through offline processes.
As Hoianese expanded beyond accommodation into a broader hospitality experience, the brand needed a digital platform that could bring these services together, allowing guests to discover and access more of what Hoianese offers in one place.
The goal was to transform the website from a simple booking channel into a complete digital touchpoint connecting stays, experiences, and local products.
Enosta redesigned and developed the website as a centralized digital platform, bringing Hoianese’s different offerings into one connected experience:
The new structure allows guests to explore different services throughout their journey, while creating opportunities for cross-service discovery between accommodation, experiences, and products.
The content approach was shifted from Information-first to Storytelling-first, incorporating local stories, history, and culture throughout key pages to help visitors better understand the experiences behind each offering.
A unified design system was developed across colors, typography, imagery, and UI components to reflect the warm and authentic character of Hoi An while maintaining consistency throughout the website.
As part of the Brand Identity Design scope, Enosta refined the logo and typography direction to better align with Hoianese’s visual identity and Hoi An’s cultural elements, including inspiration from iconic landmarks such as the Japanese Covered Bridge.
Alongside website design and development, Enosta implemented SEO/GEO optimization, including page structure improvements, metadata optimization, image optimization, and tracking setup to maintain existing SEO value and improve search visibility.
The redesigned website makes it easier for guests to discover Hoianese’s accommodations, cultural experiences, and local products within one clear journey.
The new structure also helps the team manage different content areas more effectively, introduce new offerings, and maintain a consistent brand presentation across the website.
