BrandWalkers

Overview

BrandWalkers is a creative community connecting branding, marketing, and design professionals across Vietnam. Through events, knowledge sharing, and creative activities, the community brings together people from different regions to exchange ideas and collaborate.

With activities organized across three regions, BrandWalkers needed a website that could better represent its creative identity while making it easier for members to discover events, access community content, and participate in activities.

Enosta redesigned and developed the website with a focus on Brand Identity Design, Website Design & Development, and SEO optimization, creating a more engaging experience for both users and regional teams.

THE CHALLENGE

The previous website needed a stronger visual direction to reflect the energy of a creative community.

The challenge was to create a design language that feels:

• Young and approachable for creative audiences.
• Distinctive without becoming overly dark or experimental.
• Professional enough to represent a nationwide creative community.

Beyond visual improvements, BrandWalkers also needed a better way to manage events across different regions, including registrations, participant numbers, and event operations.

WHAT WE CHANGED

Enosta redesigned and developed the website with a refreshed visual identity aligned with the BrandWalkers red brand guideline.

Key improvements include:

• A new UI direction with rounded elements, dynamic layouts, and a more approachable visual style.
• Clearer content structures for community activities, events, and updates.
• Event registration flow with QR payment integration.
• Regional event management support, allowing different teams to manage registrations and participant information more effectively.

The new design balances creative expression with practical usability, helping BrandWalkers maintain its unique personality while improving day-to-day operations.

SEO FOUNDATION

Alongside website design and development, Enosta implemented SEO optimization to improve content discoverability.

Key improvements include:

• SEO-friendly page structure.
• Optimized metadata and content hierarchy.
• Better organization of event and community information.

THE RESULT

The redesigned website provides a clearer way for members to discover community activities, register for events, and access BrandWalkers content.

The new structure also helps regional teams manage event information and registrations more effectively, creating a better foundation for BrandWalkers’ ongoing community activities across Vietnam.