Wayfindr

Overview

Supporting B2B and D2C brands across multiple markets, Wayfindr operates as a tech-enabled 4PL (fourth-party logistics) partner. It brings freight, customs, warehousing, fulfilment, last-mile and returns under one accountable team and one platform.

THE CHALLENGE

Following its rebrand, Wayfindr’s next step was translating the new identity into a website that could explain a complex 4PL offer clearly. Services, technology and global coverage had to be easy to navigate without flattening the personality of the brand.

WHAT WE CHANGED

BRINGING THE NEW BRAND INTO THE DIGITAL EXPERIENCE

Enosta redesigned and developed the website to reflect Wayfindr’s new brand while making a complex logistics offer easier to explore. Key improvements include:

• Clearer paths across 4PL services, technology and global coverage.
• More concise content that explains how Wayfindr fits into the supply chain.
• A consistent digital expression of the rebrand across key pages.

TECHNICAL SEO BUILT INTO THE REDESIGN

The redesigned site was structured with technical SEO in place before launch, helping search engines crawl and understand the service architecture more clearly. Key elements include:

• Clear hierarchy and internal linking across 4PL services, technology and global coverage.
• Search-ready metadata, heading structure and URLs for priority pages.
• A technical foundation for indexing and future on-page SEO as service and market content expands.

SEO & SEM AFTER LAUNCH

After launch, Enosta extended the engagement into an ongoing SEO and SEM programme, using the new website as the foundation for continued search optimisation and campaign activity. The scope spans strategy, technical SEO, on-page and off-page work, and paid campaign management:

• SEO strategy and planning covering keyword and competitor research, content direction, internal linking, backlink planning, KPIs and reporting.
• Technical and on-page SEO covering redirects, sitemap and analytics setup, SEO-friendly URLs, indexing, metadata and selected content optimisation.
• Off-page SEO and SEM covering authority-building activities, paid campaign planning and setup, budget allocation, ongoing optimisation and monthly reporting.

THE RESULT

Wayfindr now has a clearer global website that carries the rebrand and explains its 4PL offer more efficiently. The post-launch SEO and SEM programme adds a structured framework for keyword and content planning, technical optimisation, authority building and paid campaigns, giving the team a stronger base for improving organic and paid visibility over time.