Phone A Vet

Overview

Phone A Vet is an Australian teleconsultation platform connecting animal owners with registered veterinarians for remote advice and care. The service supports pet owners, farmers and other animal carers through phone, video and messaging consultations, with digital records and follow-up support built into the experience.

THE CHALLENGE

Phone A Vet needed a stronger digital presence to communicate its service more clearly, build credibility and reach more animal owners and veterinarians.

Its existing website no longer presented the product and value proposition effectively, while the brand also lacked a connected digital marketing foundation to support broader awareness and acquisition.

The challenge was not only to rebuild the public website, but to create a clearer and more consistent digital presence that could support discovery, trust and growth across multiple channels.

WHAT WE CHANGED

A CLEARER PUBLIC WEBSITE

Enosta rebuilt the landing page around the information users need before choosing an online veterinary service – what Phone A Vet does, when it can help, how consultations work and what happens next.

• Clearer explanation of remote veterinary consultations and key use cases.
• Stronger pathways from service discovery to booking or app usage.
• More visible trust signals around registered Australian veterinarians.
• Content structure that supports different types of animal owners.
• Responsive layouts that make key information easier to navigate across devices.

SUPPORTING VETERINARIAN ONBOARDING

A dedicated journey was created for veterinarians interested in joining the platform, giving Phone A Vet a clearer way to communicate how remote consultations work professionally and guide vets toward registration.

This allows the website to support both sides of the platform – animal owners looking for accessible care and veterinarians looking to participate.

EXTENDING THE BRAND THROUGH DIGITAL MARKETING

With the redesigned website establishing a clearer digital presence, Enosta then developed a broader marketing direction to help Phone A Vet reach more potential users across search, social and app discovery.

• SEO strategy based on symptom-led, scenario-led and decision-led search intent.
• Social content designed to educate users and build familiarity with teleconsultation.
• ASO to improve app-store discovery and communicate the app’s value more clearly.
• LinkedIn content direction to strengthen company credibility and industry visibility.
• Paid media planning to support future acquisition across relevant audiences.

The website became the central destination connecting these channels, helping the brand maintain a more consistent message from first discovery through to consideration and action.

THE RESULT

Together, the redesigned landing page and digital marketing strategy give Phone A Vet a more connected brand and growth foundation across its key digital touchpoints.

The website makes the service easier to understand and creates clearer paths for animal owners and veterinarians, while the broader marketing direction extends that presence across search, social, app-store and paid channels to support wider awareness and acquisition.